Beauty Industry

Target Gets the Boots

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By: Jamie Matusow

Editor-in-Chief

Boots, one of the UK’s leading health and beauty brands, has expanded its presence in North America by going nationwide in Target stores on March 11. Boots is now available nationwide in over 1,500 Target stores. Boots first entered the U.S. in 2004 and has been bringing products to select Target stores ever since. The launch includes five proprietary ranges: * No7 — Britain’s best-selling cosmetic and skincare brand * Botanics cosmetics skin, bath and bodycare, created using plant extracts, developed in conjunction with the Royal Botanical Gardens at Kew, London; * Time Dimensions straight-talking anti-aging skincare system. * Mediterranean bath and body care, inspired by the nature and lifestyle of the region, and containing wholesome, organic ingredients including almond and olive oils, citrus fruits and fragrant herbs; * Feel the Difference, a range of supplements and vitamin plans to cleanse, purify and revive the body and skin from the inside out. The Boots company was established in England in 1849, and has been creating and developing leading beauty brands since that time. Boots holds a Royal Warrant, a highly distinguished mark of recognition for companies who regularly supply goods to the Royal Family.

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